Southlake Stage | Kendal Jones

YEAR

Fall 2018

DELIVERABLES

Branding
Copywriting

A Spin on Traditional Theatre

Southlake Stage is a pop-up theatre designed to provide creative expression without the necessity of a brick and mortar home base. The visual identity combines theater with aspects of urban streetscapes. To create a sense of excitement and energy, green cones are placed at the site to frame an area and punctuate an upcoming performance. These recognizable cones are the center of the brand.

A Spin on Traditional Theatre

Southlake Stage is a pop-up theatre designed to provide creative expression without the necessity of a brick and mortar home base. The visual identity combines theater with aspects of urban streetscapes. To create a sense of excitement and energy, green cones are placed at the site to frame an area and punctuate an upcoming performance. These recognizable cones are the center of the brand.

A Spin on Traditional Theatre

Southlake Stage is a pop-up theatre designed to provide creative expression without the necessity of a brick and mortar home base. The visual identity combines theater with aspects of urban streetscapes. To create a sense of excitement and energy, green cones are placed at the site to frame an area and punctuate an upcoming performance. These recognizable cones are the center of the brand.

PROJECT INSPIRATION

The challenge was to create a niche for the production company client despite the issue of low performing arts attendance in Southlake, Texas. Southlake Stage uses a unique approach to eliminate the need for any customer commitment. It also introduces art to anyone who comes across a performance thus enhancing the environment of Southlake as a whole.